Course Project

Our group has continued to work on the course project and we can start to see the finish line. We have been working with Springsautomotivegroup, setting up car campaigns and monitoring the traffic using Google Adwords. We plan to do a couple more campaigns before we conclude our project in December.

Book Presentation- Week 2

Today I presented my book, The Culturally Customized Web Site. The presentation went ok, I was a little nervous and tried to rush through it because I thought I would run out of time if I didn't. The other book presentations were very interesting.

Book Presentations- Week 1

The first round of book reviews was very informative and interesting. Some of my favorite book presentations were Click and The New Rules of Marketing and PR.

Our First Exam

The class took our first exam today. It went pretty good overall, looking forward to seeing what I got.

Class Guest Speaker

Today in class, we had a very interesting presentation by a guest speaker named Patrick Bultema. He talked about his web-site CodeBaby, the inovation of social media, and how to understand consumer behavior and the the context to which it comes from. It was very engaging and entertaining.